“Skincare should be lifechanging”
Brief: Eucerin make brilliant skincare products for complex skin conditions – but needed to prove they get who the customer beneath the skin is. An important step to humanising and adding diversity to the brand.
Response: Eucerin’s first global campaign: ‘Skinterviews’. Six intimate portraits of skin condition sufferers to open up Eucerin’s human – and diverse – side. A non-scripted glimpse into ‘the lifechanging power of dermatological skincare’.